United Against Malaria: A Toolkit for the Private Sector


Together, we can leverage the popularity of football to beat malaria and save lives.

Thank you for your interest in United Against Malaria (UAM). With one child dying every 60 seconds from malaria, there’s an urgent need for dedicated players, good equipment and winning strategies to stop this preventable and treatable disease. We appreciate your willingness to join our team.

As you know, football is a powerful platform for raising public awareness about malaria. To help you begin a UAM campaign in your country, we have assembled a UAM toolkit for you, which includes the following materials:

  • Background and behavior change communication materials, including Goal! magazine, fact sheets about malaria and UAM, business investment cases, the Malaria Safe Playbook for private sector partners, and a report that details UAM’s progress and impact as a campaign
  • UAM branding guidelines and logos, which you can add to your communication materials, game day programs, banners, and websites
  • Game day collateral ideas, including UAM design templates for t-shirts, footballs and posters for use during football matches and federation events
  • A template letter to help the private sector and football federations contact the National Malaria Control Program, which can assist in your malaria prevention and treatment efforts and provide educational materials that are specific to your local community
  • Implementation information and WHO guidelines to help you develop or scale up your malaria control program

Winning Moves

When we fight malaria together, we build stronger nations and communities. We ease the burden of malaria on our health systems, which frees up resources for schools, roads, and other priorities. Most importantly, we save lives. There are a variety of ways you can immediately get involved:

  • Contact your National Malaria Control Program (NMCP) to learn more about malaria. Information for each NMCP is available online at www.rollbackmalaria.org, under “Country Facts.” For football federations, a template letter is included in this kit.
  • Encourage your health staff to organize a malaria informational session for your organization, hosted by trained health professionals.
  • Identify malaria control champions within your organization who can lend their voice to UAM public service announcements or media interviews.
  • Co-brand your products and events with UAM messaging. Football federations may wish to provide players, officials, ball boys or fans with UAM t-shirts on gameday.
  • Dedicate a football match or tournament to malaria and distribute long-lasting insecticide treated mosquito nets to fans. Give game-day announcers malaria messages that they can share throughout the match.
  • Collect signatures from all of your employees or players on a UAM football or jersey, signifying their support for the fight against malaria. Raffle the piece off during a game day match.
  • Hold community events that focus on malaria, such as a football clinic with local children.

A malaria-infected society is not a healthy one and football needs a healthy society to thrive. It requires healthy players, administrators, coaches, referees and, most importantly healthy fans. Without them you cannot develop the game.” ––Leodegar Tenga, Chair of CECAFA, President of the Tanzania Football Federation and CAF Executive Committee Member

For more infomration about United Against Malaria, visit www.unitedagainstmalaria.org or www.malariafreefuture.org.

Toolkit last updated: September 21, 2012