Uganda Positive Living Communication
Over 1.2 million people are living with HIV in Uganda. With over 100,000 new infections every year, Uganda will soon be unable to enroll all those who require treatment on ARVs.
Fortunately, there are simple evidence-based practices that can keep people living with HIV (PLHIV) healthy for longer and delay the need for ARVs. The National Positive Living Communication Campaign launched in December, 2010, is intended to motivate PLHIV to adopt these life-prolonging practices.
The campaign utilizes a multi-channel approach to reach out to PLHIV, whether or not they are taking ARVs, and healthcare workers. This toolkit provides information and materials about this campaign.
The campaign was coordinated by the Ministry of Health and supported by the Health Communication Partnership, a project managed by the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs with funding from the United States Agency for International Developmet.