Wazazi Nipendeni (Love me, parents) Campaign

Wazazi Nipendeni (“Love me, parents”) is a national campaign designed to empower pregnant women and their partners to take the steps necessary for a healthy pregnancy, safe delivery, and proper care for the newborn.

Through the framework of the Campaign on Accelerated Reduction of Maternal Morality in Africa in Tanzania (CARMMA/Tz), Wazazi Nipendeni’s goal is to integrate all safe motherhood areas under one platform, and emphasize key behaviors proven to promote maternal and newborn health.

This health campaign was carried out in 2 phases. Phase I focused on early and complete antenatal care (ANC) attendance, preventing mother-to-child transmission of HIV (PMTCT), the prevention of malaria in pregnancy, the creation of an individual birth plan, and delivery in a health facility with a skilled provider. Phase II expanded the campaign into the post-partum period, and addressed the importance of iron and folic acid, tetanus toxoid, vitamin A, post-natal care, danger signs, early and exclusive breastfeeding, immunizations, and post-partum family planning.

The campaign is led by the Reproductive and Child Health Section of the Ministry of Health and Social Welfare (MoHSW) in coordination with the National Malaria Control Program, National AIDS Control Program, Health Promotion and Education Section, and the mHealth Partnership. Maternal, Newborn and Child Health in Tanzania.

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