TCDC's Approach

A Comprehensive Approach to SBCC

The Tanzania Communication and Development Center (TCDC) implements community mobilization at scale and provides support in designing evidence-based social and behavior change communication (SBCC) multimedia campaigns and activities. TCDC uses a multi-tiered approach to address key health and education issues. TCDC’s approach works by deploying “external interventions” such as media, as well as “community-initiated” interventions such as mid-media and community level actions through community-based organizations and village-level health workers and volunteers.

An Emphasis on Capacity Strengthening and Sustainability

TCDC places a strong focus on strengthening the capacities of its partners (non-governmental organizations and community-based organizations). TCDC regional managers serve in a supervisory role, and provide on-the-job training to local partners to improve management capacity and accountability.

TCDC works with regional and district authorities and other local partners throughout the design, implementation and evaluation processes of its programs. Close collaboration with Regional Health Management Teams and Council Health Management Teams ensures the sustainability and local ownership of activities.