Swahiliwood Capacity Assessment
Given the limited published information about the Tanzanian film industry, Media for Development International (MFDI) embarked on an assessment to determine “who’s who” in Swahiliwood, and gain insight into the economy of the industry, current production trends, and commercial distribution and exhibition networks. Exit interviews, semi-structured interviews, and focus group discussions were conducted with producers, distributors, suppliers (wholesale, retail, and street vendors), video rental outlets, video exhibition halls, and the audiences who watch Tanzanian films in five regions of Tanzania (Dar es Salaam, Mwanza, Shinyanga, Mbeya, and Iringa). Findings from the report were used to gain a practical understanding of how the commercial film industry works, and inform the feature film production and distribution process.
In addition to the research report, MFDI produced a short documentary highlighting some of the findings of the study. The documentary was screened at the Fifth International Education Entertainment Conference (EE5) held in New Delhi in November 2011.