This phase of the campaign launched in October of 2013, with regional re-launches taking place in five regions of the Lake and Western Zone.
Phase 1 included:
- Radio spots, in which characters demonstrated behaviors supportive of family planning. In Phase 1 spots, men attended family planning (FP) services with their partners, health workers provided friendly services, parents and in-laws supported their children's decision to delay their first pregnancy, and friends gave each other advice on family planning.
- A series of brochures describing FP methods was produced and distributed to health facilities through MoHSW and to service delivery partners. One brochure provided an overview of all methods, and separate brochures were designed to describe oral contraceptive pills, male condoms, female condoms, injectable contraceptives, intrauterine contraceptive devices (IUCD), contraceptive implants, male voluntary surgical contraception, female voluntary surgical contraception, and natural methods of family planning.
- Promotional items such as banners, t-shirts, tire covers, tote bags, and pens promoted the Green Star brand
- Health facilities were branded with Green Star signage to increase visibility.
- Green Star sponsored the July-September 2014 edition of Fema magazine which focused on dual protection of family planning and HIV/STI prevention.
- The Mobile for Reproductive Health (m4RH) SMS system provided an additional source of information for those interested in learning more about family planning methods and health facility locations through an automated, menu-based SMS system. This service was provided free of charge to all users.
- A National FP Message Guide in English and Swahili was distributed to Regional and Council Health Management Teams, program implementers, the media, and other key stakeholders, to ensure that FP messages were technically accurate and consistent across communication channels.
- A Community Resource Kit consisted of four participatory, low-resource activities designed for implementation by community volunteers in small group settings.