National Plan Design and Launch

The National Plan was developed to guide the implementation of actions and policies during 2013-2017. The plan seeks to prevent and reduce health and social risks for most vulnerable children (MVCs), as well as to protect the rights of MVCs.

The National Costed Plan of Action (NCPAII) included four strategic objectives:

  1. Strengthen the capacity of households and communities to protect, care and support MVC.
  2. Increase access to effective gender responsive child protection services within a well-resourced child protection system that has the best interest of the child at its core.
  3. Improve access and utilization of health care, education and Early Childhood Care and Development (ECD) services.
  4. Strengthen the coordination and leadership, policy and service delivery environment.

The Tanzania Capacity and Communication Project (TCCP) joined a large, multisectoral task force convened to plan, design, coordinate, and manage the national launch of the NCPAII. This task force included government, local, and international partners. TCCP produced a variety of mass media materials (including radio spots, a jingle, a recorded interview with the Senior NCPAII Officer for broadcast, a fact sheet) and launch-specific materials (t-shirts, caps, banners and bags) to support the launch of the plan. TCCP also coordinated the engagement of entertainment groups and a Master of Ceremonies for the launch event, which took place in Dodoma in February of 2013.