Moving Ahead

In early 2016, the campaign was in the beginning stages of implementation; thus future work will be critical the campaign to reach maximum impact. Next steps include:

  • Reinforce the mass media and community outreach components of the campaign by developing print and support materials
  • Use materials at health facility level, and through service delivery partners’ existing HIV treatment structures (such as support groups for people living with HIV & AIDS [PLHIV], peer educator or treatment supporter networks, community-based organizations, non-governmental organizations, and others)
  • Materials will include brochures, discussion guides, talking points, referral cards, provider job aids, and promotional materials.

The Tanzania Capacity and Communication Project coordinated a materials review and adaptation workshop in February 2016 to kick start the process.