Community-Level Activities and mHealth
The Tanzania Capacity and Communication Project's (TCCP) Community Resource Kit was produced and distributed during Phase Two of the campaign. The Safari ya Mafaniko ("Journey of Success") kit comprehensively addressed all of TCCP's health areas using participatory games and activities with small groups. Several of the kit's 12 modules were relevant to Wazazi Nipendeni.
All campaign materials referred users to a dedicated short-message-service (SMS) number to receive more information on healthy pregnancy. The Wazazi Nipendeni Text Messaging Service, provided by the mHealth Public-Private Partnership through CDC Foundation (now Cardno), was free of charge for users across all mobile networks. A set of initial introductory questions allowed users to register as pregnant women, mothers of newborns, birth supporters, or general information seekers, and establish the date of pregnancy or age of the newborn, where relevant. Users then received information, tips, and reminders timed to the week/month of pregnancy or age of the baby. On average, subscribers received 3-4 messages per week addressing a number of safe motherhood topic areas.