Kamiligado Radio Distance Learning

Tanzania is a nation with a rich history of community participation and a strong volunteer spirit. According to recent Omnibus Surveys, approximately half of all adult Tanzanians self-associate with volunteering in their community. Of those, slightly more than half are volunteering within the context of an non-governmental organization (NGO) or a community-based organization (CBO).

To support these community volunteers in their work, the Tanzania Capacity and Communication Project (TCCP) designed and disseminated a radio program that used a combination of entertainment education, training, instruction, and coaching (an approach called Radio Distance Learning [RDL]). 

Learn below about the design of the program, then read about its implementation and impact on separate pages. 

Program Design

In 2011, a group of stakeholders, led by TCCP, came together to design a program to support community volunteers. Participants included Ministry of Health and Social Welfare Staff, other USAID-funded projects, local NGOs, health content experts, and community mobilization experts. Radio production experts also joined the group to provide creative and technical input. The group united to support the creation of a program that achieved a common goal: to provide correct health information to community volunteers and empower them with a variety of community mobilization skills and techniques. The hope was that by providing these things, community volunteers would be better able to impart information to their community and bring about behavior change at the community level.

The design team created a program with an engaging and entertaining format. Each episode allowed listeners to witness a fictional workshop in which fictional characters (who are also community volunteers) learned new health content and community mobilization skills. The second half of the program then followed those same characters out of the workshop and into their communities and daily lives, where they put what they learned into action. In this dramatic narrative, listeners learned more about correct health information and saw positive behaviors modeled.

The program included 39 30-minute episodes that gradually walked listeners through a variety of topics, including maternal and child health, malaria, HIV, family planning, and community mobilization techniques.