Impact of Kamiligado
During the first broadcast of Kamiligado, the Tanzania Capacity and Communication Project (TCCP) registered 4,448 community volunteers, each associated with one of the 24 partner institutions. Each of these individuals received supporting materials. These listeners also received promotional SMSs, reminders of when to tune into the program and were invited to participate in periodic quizzes and to submit success stories.
A subset of about 1,300 listeners were randomly selected to participate in a pre- and post- phone survey designed to measure changes in knowledge and attitude. The results of these tests revealed high levels of knowledge about the community mobilization process, as well as increases in knowledge and improved attitudes on a range of health topics, with recall particularly high for topics on HIV and family planning. Furthermore, omnibus surveys provide evidence that listeners of Kamiligado typically took actions such as talking to others about health topics or about ways to improve their community.
At the conclusion of the second round of Kamiligado, registered listeners were requested, by SMS, to submit examples of how they felt that their communities had benefited from the ways in which the work of the volunteer was improved as a result of Kamiligado. Of those that submitted their “most significant change” stories, 35 were selected to be profiled in written pieces, and of those 15 were selected for in-depth interviews. Those in-depth interviews revealed the dramatic impact of Kamiligado and potential impact of other similar programs in Tanzania and elsewhere.
(The image below is a map of the fictional community of Ziwa, where the story of Kamiligado takes place)