Impact

Attendees of a regional relaunch share a laugh.

In a national, household-based, cross-sectional survey conducted in April of 2014, researchers discovered that:

  • Approximately half of respondents reported exposure to the campaign within the previous six months.
  • Exposure to the campaign was significantly associated with increase knowledge of family planning methods.
  • Those exposed were much more likely to talk to their partner about family planning than those not exposed to the campaign.
  • Exposure was also correlated with greater likelihood of reported family planning use in the prior year. 

Resources