In a national, household-based, cross-sectional survey conducted in April of 2014, researchers discovered that:
- Approximately half of respondents reported exposure to the campaign within the previous six months.
- Exposure to the campaign was significantly associated with increase knowledge of family planning methods.
- Those exposed were much more likely to talk to their partner about family planning than those not exposed to the campaign.
- Exposure was also correlated with greater likelihood of reported family planning use in the prior year.