The District Campaigns
During the workshop, each district team designed a social and behavior change communication (SBCC) campaign for their district. To further reinforce their capacity, the Tanzania Capacity and Communication Program (TCCP) funded the implementation of eight regional campaigns developed during Leadership in Strategic Health Communication (LSHC) workshops. Of the 52 designed campaigns produced during the district-level LSHC workshops, these eight were identified as the most high-quality. Mentor teams, made up of staff from TCCP, Care International, Primary Health Care Institute (PHCI) facilitators, and Ministry of Health and Social Welfare (MOHSW) staff provided support and mentorship to these eight groups.
Each district chose a specific health issue to address. For example, in Chunya and Magu, the district teams implemented family planning campaigns, which aimed to increase family planning uptake among females of reproductive age and male involvement in and support for family planning. In Magu, health service providers and community-based volunteers worked together to mobilize and sensitize communities using a house-to-house visit approach and estimated that they reached about 10,000 people with messages.
Uyui, Kahama, and Rorya districts implemented safe motherhood campaigns, while in Kinondoni the team focused on HIV/AIDS among adolescents. Bagamoyo district ran an HIV/AIDS campaign with a special focus on the elimination of mother-to-child transmission of HIV (eMTCT). The Mufindi-Iringa team ran an HIV/AIDS campaign among timber plantation workers with a focus on condom use and reducing concurrent sexual partnerships.