Leadership in Strategic Health Communication Workshop

Since 1994, the Johns Hopkins Center for Communication Programs (CCP) has been building and strengthening social and behavior change communication (SBCC) capacity in Tanzania through the Leadership in Strategic Health Communication Workshop (LSHC). This global flagship training course guides participants through a transformative experience during which small groups create behavior change communication campaigns while learning key leadership concepts.

The centerpiece of the Tanzania Capacity and Communication Project (TCCP) Capacity Building portfolio was a strategy to combine a sustainable systems approach to strengthening the SBCC capacity within the Ministry of Health and Social Welfare (MOHSW) with the delivery of district level SBCC interventions. This strategy was three-fold and included building the training capacity of one of the health training institutes, training teams of MOHSW staff from all of the TCCP regions and districts, and through that training, facilitating the delivery of district-level SBCC campaigns.

In 2011, TCCP trained and initial 10 LSHC trainers from the Primary Health Care Institute (PHCI). Subsequently, PHCI worked with TCCP to design a training delivery plan for regional and district staff from health management teams from each of the eight TCCP focal regions. TCCP supported PHCI in the implementation of this plan, providing a series of activities to support the facilitators’ own capacity building, including training of trainers (TOTs) and mentorship during several workshops. In 2014 an additional 10 PHCI facilitators were trained. In addition to the eight workshops for the regional and district staff, PHCI delivered a further 18 workshops over the course of the TCCP project. 

Expanding Tanzania's National Capacity in SBCC

Through the implementation of its training delivery plan, PHCI trained 232 regional and district staff from health management teams in eight regions. During each workshop, small groups of participants produced a behavior change communication campaign plan. Additionally, a number of senior and mid-level staff of the Ministry of Health and Social Welfare attended the other LSHC workshops. To build on the work of participants in these workshops and further build capacity, TCCP funded the implementation of eight regional and district campaigns developed during these workshops

To support the strengthening of SBCC leadership in Tanzania, Ben Lozare, CCP’s director of training and capacity strengthening, conducted multiple one-day seminars for MOHSW, TACAIDS, Muhimbili National Hospital, and Muhimbili University of Health and Allied Sciences (MUHAS). Adapted from core principles of the longer LSHC workshop, these seminars provided the leadership concept highlights of the LSHC in a shorter format for senior government officials and decision-makers.

Read about the impact of TCCP's LSHC program