Design and Development

Activities are designed to show participants not only what to do to maintain a healthy life, but also why it is important to do so. Using self-motivational strategies, activities seek to change mindsets around some deeply held cultural values that result in stigma and poorer health outcomes. The modular nature of the kit allows facilitators and community partners to select modules that are best suited to individual communities. Lessons can be adapted to the target population, and include at least one interactive, participatory activity per module. Kit development also included a Master Trainers Guide, which includes instructions on conducting a training for Safari ya Mafanikio facilitators and insight into underlying theory that guides the community resource kit (CRK).

Staff from the Johns Hopkins Center for Communication Programs and the Tanzania Communication and Development Center collaborated with Mr. Peter Labouchere (a South African based expert in behavior change communication and founder of Bridges of Hope) to develop CRK. There were several considerations  in development, including finding a way to create engaging/effective activities that were low in cost and in materials needed. Pre-testing of the kit’s first draft was done in March of 2015, from which recommendations were made to improve the kit. The kit was renamed Safari ya Mafanikio during this time, and a final version was created soon after.