Campaign Activities

Radio Outreach: The Tanzania Capacity and Communication Project (TCCP) aired radio spots at high frequency during the pre-distribution phase of each campaign, partnering with regional radio stations where the school net program (SNP) was implemented. Regional radio stations also aired radio programs featuring live interviews with SNP experts. The Patapata program aired on Saturdays during popular children’s radio programs.

Patapata: This was a radio program for children. It blended storytelling, songs, and games into an engaging and fun platform for the delivery of key messages around malaria and long-lasting insecticide-treated net (LLIN) use. Cue cards and a Patapata discussion guide were developed for complementary use with the program for teachers and Community Change Agents. All materials and programs were pre-tested with members of the target audience.

Community Mobilization: TCCP’s Community Change Agents used cue cards to conduct SNP community dialogue sessions. They also coordinated Patapata listening groups with children on Saturdays and Sundays. Village meetings provided opportunities for further dialogue, and print materials such as posters were displayed prominently at the school and community level.

School Activities: Teachers conducted discussions on Patapata, placed SNP posters in their schools, and discussed net use with their students. Community Change Agents visited schools and reminded children to take their nets home and use them. Peace Corps Volunteers also visited schools and supported Patapata radio listening sessions, taught about malaria prevention, the importance of proper net use and maintenance, and discussed how children can act as positive role models in their communities. Peace Corps Volunteers also trained community counterparts and secondary school students to facilitate sessions and dialogues at other nearby primary schools.

District-Wide Events: District-wide events were added during the third round of SNP to complement mass media and community mobilization activities. Events took place in district towns, and involved traditional dances and performances by local and national artists. DJs engaged community members and asked quiz questions. Events were supported by road shows at ward level. The road show vehicle moved around the communities two days before the event, stopping at village centers for at least two hours. Road shows involved drama and dance performances related to school net distribution, and net use, care, and repair.