TCCP was led by CCP in partnership with Media for Development International (MFDI) and the Tanzania Communication and Development Center (TCDC). TCCP works closely with the Ministry of Health and Social Welfare (MOHSW), including the National AIDS Control Program (NACP), National Malaria Control Program (NMCP), Reproductive and Child Health Section (RCHS), and Health Promotion and Education Section (HPES). Other major stakeholders included the Tanzania Commission for AIDS (TACAIDS), regional and local governments and health management teams, other USG implementing partners, and local non-government organizations and private sector organizations.

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