SSDI-Communication initiated “Text4Life” in July of 2015 at the same time that it launched the Moyo ndi Mpamba reality radio program. The system allowed for radio program listeners to subscribe to the service, and receive weekly messages on the health topics. By September of 2016, more than 14,000 listeners were receiving these messages on a weekly basis. The health tips sent through the Text4Life platform were derived from the Family Health Booklet and therefore aligned with overall SSDI-Communication messaging. However, to promote consistency and repetition, the messages sent each week aligned with the topic of that week’s reality radio program.