Moyo ndi Mpamba

Moyo ndi Mpamba is now the national health promotion brand for Malawi. It has not only been adopted by the Ministry of Health to be the brand for all health communication and promotion through 2020, it is also incredibly popular among the public who have internalized the campaign’s message and made it their own. The brand will continue on as the public face of SBCC activities implemented by the Health Communication 4 Life project, and may also be adopted by other health promotion and development projects throughout the country in the future.