Endline Evaluation Research
During the final few months of implementation of activities in June and July of 2016, SSDI-Communication gathered data for an endline survey. The survey methodology mirrored the baseline survey in order to collect information that could be compared to the data collected in 2012. The results of this survey, summarized an appendix of this report, demonstrate the changes in predictors of health behaviors, as well as any change in the performance of healthy behaviors themselves. Statistical analysis also demonstrates which changes of these are significant, and whether or not they can be attributed to exposure to SSDI-Communication’s activities. This endline evaluation demonstrated that SSDI-Communication did indeed have a significant positive impact on the knowledge, attitudes, and behaviors of Malawians.
In addition to evaluation activities conducted internally by the project, USAID commissioned an external evaluation, which was implemented by DevTech. The purpose of the external evaluation was “to determine the effectiveness of the SSDI-Communication’s multilevel approach to promote normative behavior change and health-seeking practices.” The external evaluation team used a combination of qualitative and quantitative methods to answer its evaluation questions. The data collected during external evaluation indicated overall that SSDI-Communication’s SBCC, community mobilization, and capacity strengthening activities were evidence-based, strategically designed, and effective.