District Health Promotion Campaigns
SSDI-Communication partnered with District Health Offices and other stakeholders in the 15 SSDI focal districts to implement health promotion campaigns as a part of the Moyo ndi Mpamba platform. The district health promotion campaigns, commonly referred to as roadshows, used an interactive entertainment education approach to promote positive health behaviors, the utilization of health services, and encourage dialogue and discussion on priority health issues. To ensure high turnout, the events were held at locations such as trading centers and marketplaces.
The campaigns were people-centred and optimized audience participation through quizzes, health talks, drama and dance performances by groups from the local communities as well as special performances by some of Malawi’s popular musicians such as Skeffa Chimoto, Lulu and Katelele Ching’oma. Attendees received Moyo ndi Mpamba-branded t-shirts and zitenje.
Collaboration with Local Partners
At all venues, local traditional leaders and district health office representatives made remarks, reinforcing campaign health messages and encouraging communities to practice healthy behaviours and seek help from health centers in their locality.
In order to maximize the impact of the campaigns, SSDI-Communication worked with service delivery partners such as Malawi Blood Transfusion Services, Banja La Mtsogolo, and Family Planning Association of Malawi (FPAM) who offered their services, including HIV testing and counselling and family planning during the campaigns.
A total of 86 district health campaigns attracted approximately 101,085 attendees. At the campaigns, 1,878 people accessed family planning services, and 1,143 people (Men 537; Women 377) accessed HIV testing and counseling services. Additionally, 120 units of blood were donated and collected.