HES leadership and staff formed a vital part of the SSDI-Communication team. They worked alongside SSDI-Communication staff to design and review project activities throughout the lifespan of the project. This “learning by doing” and empowerment of HES to implement SBCC has left a legacy and foundation which will support their future activities as well as future capacity strengthening activities for the HES. Additionally, the establishment of the HES virtual and physical resource centers, refurbishment of the HES board room, and establishment of the HES recording studio have provided the HES with the tools they need to carry SSDI-Communication’s work forward.
SSDI-Communication’s work to encourage the growth of SBCC-focused educational opportunities for Malawians at the University of Malawi is another essential element of ensuring the sustainability of its activities. The establishment of a Master’s degree in Health Behavior Change Communication, as well as the delivery of various guest lectures focused on SBCC, have spurred increased interest in the field among students and lecturers, and a better understanding of key concepts. Students and lecturers that participated in these activities will serve as allies and resources for future and ongoing SBCC efforts throughout the country.
The capacity strengthening of journalists also contributes to the sustainability of SSDI-Communication’s work, as increased coverage of health issues in the media is essential to ensuring that adequate funding is provided for health promotion and health service delivery.