This toolkit includes information, tools, materials, and reports from the Support for Service Delivery Integration (SSDI)-Communication project, implemented by the Johns Hopkins Center for Communication Programs (CCP) and partners in Malawi from 2011-2016. Watch a short documentary about the project below, and read further to learn about SSDI-Communication's partners, goals, and objectives.
Partnership and Collaboration
SSDI-Communication was a five-year social and behavior change communication (SBCC) project funded by the United States Agency for International Development (USAID). CCP's partners were Save the Children International and several local organizations, including CRECCOM, YONECO, Story Workshop, Galaxy Media and the University of Malawi.
An important feature of this project was that it was one among three allied projects that collectively formed USAID’s Support for Service Delivery Integration program. The other two projects focused on service delivery (SSDI-Services), and policy and systems strengthening (SSDI-Systems). SSDI-Services was an important collaborator as SSDI-Communication behavior change strategies and SSDI-Services mobilization strategies were built on one another.
Goals and Objectives
The goal of all three Cooperative Agreements that made up USAID’s SSDI program, including SSDI-Communication was to contribute to progress in three critical areas:
- Reducing fertility and population growth, which are essential for attaining broad-based economic growth;
- Lowering the risk of HIV/AIDS to mitigate the enormous impact on human resources and productivity; and
- Lowering maternal and infant and under-five mortality rates.
Four project-specific objectives provided the focus for SSDI-Communication to contribute to the achievement of the overall SSDI goals:
- Strengthen national and targeted district level SBCC planning and coordination on Essential Health Package priorities applied across health and resulting synergies.
- Develop and produce evidence-based SBCC packages under a multi-level media campaign to support effective, integrated SBCC implementation through mass media and facility and community level.
- Build capacity of key national institutional partners and targeted district SSDI-Services partners for effective SBCC strategic planning and delivery through on-going technical assistance and monitoring on use of developed packaged interventions.
- Identify best practices for SBCC implementation through formative research, testing new innovative approaches and materials and operational research, where appropriate.
The geographic focus of SSDI-Communication was two-fold:
- Nationwide coverage, particularly through mass media, campaigns, and capacity building; and,
- Minimal direct implementation and support to community mobilization sub-grantees in 15 districts: Mangochi, Machinga, Balaka, Zomba, Mulanje, Phalombe, Nkhotakota Nsanje, Chikhwawa, Kasungu, Dowa, Salima, Lilongwe (urban and rural), Chitipa and Karonga.
Use the menu on the right to navigate the contents of this toolkit, which includes information and materials that cover programmatic design, program implementation, capacity strengthening, research, evaluation, and reporting.