Strategies Against Flu Emergence (SAFE) Project (2011-2013) - Ongoing


Indonesia continues to be the country with the most reported H5N1 Avian Influenza (AI) human cases in the world. It also has the highest AI human case fatality rate (84%) in part due to treatment delays. AI outbreaks in poultry have been reported in all of 33 provinces in Indonesia. Clearly AI is both a public health and business concern. To address this concern, USAID designed and awarded the Strategies Against Flu Emergence (SAFE) project. SAFE is a two-year project to support USAID/Indonesia’s Avian and Pandemic Influenza (API) Program to reduce the impact and transmission of avian influenza (AI) to animals and humans, and limit the emergence of a pandemic influenza virus. Led by Development Alternatives, Inc. (DAI), the SAFE project works to promote public-private partnerships, good poultry farming practices, improved biosecurity and hygiene behaviors at farms and markets, and improved care-seeking behavior for AI. As a core partner, CCP designs and implements strategic behavior change communication (BCC) campaigns targeted at workers along the poultry value chain and at poultry consumers at risk for AI.

Goals and Objectives

The goal of SAFE is to assist the Government of Indonesia and the private sector to strengthen their capacity in prevention and response to AI and other emerging pandemic threats. SAFE works with central and local government institutions, private sectors, NGOs, service providers, community groups and other stakeholders to accomplish program objectives.  Activities under SAFE build upon the successess of and lessons learned from the Ministry of Agriculture (MOA), the Ministry of Health (MOH), local governments, Komnas/FBPI, the USAID funded Community Based AI Control (CBAIC) project and international partners. SAFE has four objectives:

Objective 1- Strengthen and expand public private partnership in high risk districts to improve biosecurity and good farming practices in order to limit AI transmission among poultry.

Objective 2- Promote behaviours that lower the risk of AI transmission among poultry in high risk districts using targeted behavior change communication strategies.

Objective 3- Increase knowledge of signs/symptoms and risk factors for AI-related illness in people and promote behaviors that improve household-level care-seeking in response to AI-related illness in high-risk district using targeted communication campaigns.

Objective 4- Facilitate coordination among partners by sharing information and hosting meeting.

Geographic Focus

SAFE operates in twelve selected high risk districts of West Java and Banten. The districts include: Lebak, Serang, Bandung, Bandung Barat, Garut, Bogor, Cianjur, Sukabumi, Tasikmalaya, Tangerang, Sumedang, and Ciamis.