A Guide for Planning and Implementing Social and Behavior Change Communication Activities for Postpartum Family Planning
This document presents guidance for planning and implementing social and behavior change communication (SBCC) activities for postpartum family planning (PPFP), informed through global evidence and program learning. It also serves as an update to the Guide for Developing Family Planning Messages for Women in the First Year Postpartum, initially developed in 2010 by ACCESS-FP. In the years since the 2010 Guide was developed, the Maternal and Child Health Integrated Program (MCHIP), funded by the U.S. Agency for International Development (USAID), has built on the findings from ACCESS-FP. MCHIP has generated additional learning on successful strategies to enhance PPFP uptake that are integrated within broader maternal and child health program activities.
This updated guide features a refined set of principal PPFP behaviors, introduces key steps for how to design and implement SBCC for PPFP, and provides several case studies describing MCHIP’s work in this area. The guide draws from SBCC processes outlined in the C-Modules Learning Package developed under the C-Change Project and the Designing for Behavior Change curriculum developed by the CORE Group, and adapts them specifically for PPFP activities.
The intended audience for this guide is program managers and technical staff responsible for designing and implementing PPFP program activities, including international and local staff of nongovernmental organizations and representatives from ministries of health.
MCHIP has also developed a complementary e-learning course on SBCC for PPFP, available here: http://reprolineplus.org/SBCC-PPFP-course.