The P-Process: Five Steps to Strategic Communication
The P-Process is a framework designed to guide communication professionals as they develop strategic communication programs. This step-by-step road map leads communication professionals from a loosely defined concept about changing behavior to a strategic and participatory program with a measurable impact on the intended audience.
The P-Process is used to develop communication programs addressing a wide range of topics such as encouraging safer sexual behavior to prevent HIV transmission, promoting child survival, reducing maternal mortality, increasing contraceptive prevalence, preventing infectious diseases, or promoting environmental health.
Used successfully around the world to design health communication programs since 1982, the original P-Process has now been revised to reflect the overall evolution in the field of strategic communication in the past decade.