If you believe mHealth can help your effort succeed, an initial step in the planning process is to articulate HOW the solution will address the health issue by developing a logic model. A logic model is a depiction of the relationships between the mHealth solution and its intended outcomes and impact.
For example, here is the logic model for the mHealth program, m4RH:
Figure 2: Logic Model for m4RH (Source: FHI 360)
The m4RH messages and clinic locator are designed to lead to intermediate outcomes that influence the use of family planning and health services, ultimately improving key maternal and child health outcomes.
To see additional examples, click these links to download logic models for the ReMiND Project and Programme Mwana. You will notice that these logic models are structured differently, but they essentially cover the same concepts.
You can download The mHealth Planning Guide's Logic Model Template (PDF, PPT) to support the development of your own logic model (image at right). The template helps a planner think through the purpose of the project; the general activities that need to take place for implementation; and then the intended outputs, outcomes, and long-term impact. Programs can choose to adapt the logic model template to their organization's standards for project planning and/or to include more granular information.
Additionally, the following tools are available to help you learn how to develop a good logic model for your program:
- Innovation Network—a nonprofit evaluation, research, and consulting firm—offers a Logic Model Workbook, which in addition to detailed guidance, provides a template for building a logic model.
- True Impact—a firm that helps organizations maximize and measure the social and business value of their operating practices—has a user-friendly Logic Model Builder (available in basic, professional, and enterprise versions), that begins by helping you think through the project goals and ends by helping you design the performance metrics.