Define the Target Audience

KEY CONSIDERATIONS

  • Describe the prospective target audience. Who, specifically, are the end users of the proposed mHealth program? This might be community workers, health facility staff, specific segments of the general public (rural mothers of young children, low-income indigenous youth), or data collectors.
  • How will the end users benefit from the mHealth program? What gap in health information, services, skills or systems is the target audience experiencing that the mHealth solution might realistically fill?