Spotlight on Prevention: Uganda's Zero Grazing Campaign
In 1990, 18 percent of adults in Uganda were HIV positive. A decade later, however, the rate dropped by almost two thirds. This significant decline in HIV is partly due to strong and effective community mobilization and an AIDS education campaign that resonated with the people of Uganda. The campaign was rooted in the was rooted in the fundamental recognition that HIV was spreading not just among high risk groups such as prostitutes and truck drivers, but among ordinary people in ordinary relationships and everyone was at risk. The government devised a series of slogans including “Zero Grazing” and “Love Carefully” to warn people about the dangers of multiple sexual relationships, including long term ones. An overview of the community mobilization and communication campaign promoting behaviors to prevent HIV is provided in this six-page brief.