Break the Chain, Take Control: Namibia HIV & AIDS Media Campaign
This multi-level, multi-channel campaign includes a mass media component of TV spots, radio spots and dramas, and billboards, posters, and flyers for awareness raising and knowledge increase around MCP. The media component is linked to interpersonal communications consisting of IPC materials for use by civil society and other partners in communities and workplaces, to create discussion around MCP, transactional sex, cross-generational sex, and couples' communication. The Integrated Session Guides are participatory sessions that can be implemented by field workers and volunteers in communities, workplaces and clinical settings to generate discussion on the drivers of the HIV epidemic with target audiences in three age groups: 10-14, 15-24 and 25-49 years old. The Guides assist partners working in the prevention of HIV and will result in widespread discussion for behavior change, contributing to HIV reduction and prevalence in Namibia.
Included here are several resources developed for this campaign.