Tuberculosis and the Media: The Importance of Communicating Messages with Partners

This brief focuses on the following points:

  • Planning is the key to a successful tuberculosis (TB) communication program or activity.
  • Choose a format for contact with the media that best fits your audience and message. Identify the SOCO (“single overriding communication objective”) that you want your audience to remember.
  • Identify and train a spokesperson to represent your program to the media.

 

Length: 
2 p
Year: 
2008
Organization: 
INFO Project at the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs
Languages: 
English