Tuberculosis and the Media: The Importance of Communicating Messages with Partners
This brief focuses on the following points:
- Planning is the key to a successful tuberculosis (TB) communication program or activity.
- Choose a format for contact with the media that best fits your audience and message. Identify the SOCO (“single overriding communication objective”) that you want your audience to remember.
- Identify and train a spokesperson to represent your program to the media.