Tuberculosis and the Media: The Importance of Communicating Messages with Partners

This brief focuses on the following points:

Planning is the key to a successful tuberculosis (TB) communication program or activity.
Choose a format for contact with the media that best fits your audience and message. Identify the SOCO (“single overriding communication objective”) that you want your audience to remember.
Identify and train a spokesperson to represent your program to the media.

File:

English (62.13k)

Spanish (54.73k)

Length:

2 p

Year:

2008

Organization:

INFO Project at the Johns Hopkins Bloomberg School of Public Health Center for Communication Programs

Languages:

English

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