Reaching Young Adults Through Entertainment

 Many young people learn about love, romance, and sex through popular mass media entertainment, but the behavior that is promoted through most mass media leads to serious health risks.  Efforts are underway throughout the world to use this means of reaching a youthful audience to provide examples which young people can follow to adopt healthful behavior.  The "enter-educate" approach used for health messages is popular, persuasive, practical, and profitable and has been proven effective.  Examples of communication materials designed to promote healthy behavior in young people can be obtained from the 25,000 item collection in the Media/Materials Clearinghouse at the Johns Hopkins School of Public Health, Center for Communication Programs.  To request a free copy of any item to be used for educational purposes by health care professionals in developing countries, state the desired medium, intended audience, specific subject, and language.  The service can also provide a bibliography, a periodic newsletter reporting recent acquisitions, and a series of 17 packets of sample materials and materials development guidelines.  Inquiries should be addressed to:  Manager, Media/Materials Clearinghouse, Johns Hopkins School of Public Health, Center for Communication Programs, 111 Market Place, Suite 310, Baltimore, Maryland 21202-4012, USA; fax 410-659-6266; e-mail

Johns Hopkins Bloomberg School of Public Health,Center for Communication Programs,Population Information Program