Helping the New Media Cover Family Planning
To make informed choices about family planning (FP), women and men need accurate information in the media as well as in the clinic. In turn, the media are looking for news important to the millions of people they reach each day. This issue of Population Reports includes several articles that instruct and encourage FP programs to help the news media cover FP fully and accurately. Topics include how to build a strategic news media relations program, how to tell a FP story, how to develop materials that attract and keep the attention of journalists, and how to deal with controversy. There are also tips on how to write feature stories and news releases and how to give a successful interview. The document also stresses the importance of matching the message to the needs of the particular medium. Several examples of FP media stories and a bibliography are also provided.