Entertainment-Education for Better Health

This issue of INFO Reports discusses three aspects of entertainment-education to improve family planning/reproductive health and prevent HIV infection: 1) How E-E works and its potential effects on knowledge, attitudes, and behavior; 2) The best uses of the various E-E formats; and 3) The important steps for managing E-E projects, within the framework of the general process for developing communication programming. Managers of family planning/reproductive health programs and policy makers can use this report to become more knowledgeable advocates for E-E and better prepared to oversee E-E projects. Also, this report can help E-E managers with choosing formats and producing E-E products. For radio or TV dramas, a checklist includes the tasks that are the responsibility of the E-E manager.

Johns Hopkins Bloomberg School of Public Health,Center for Communication Programs,The INFO Project