An Integrated Approach to Combining a Measles Campaign with a Bed Net, Vitamin A, and Mebendazole
This case study describes how the American Red Cross (ARC) integrated a 2003 campaign to distribute free, insecticide-treated bed nets (ITNs) and provide vitamin A and mebendazole with a cross-agency. ARC approaches included volunteer social mobilization and community education and intense evaluation. In addition, Red Cross National Societies in both countries worked with partners to develop appropriate community messages and to strengthen social mobilization activities. This case study provides background on how the campaign was implemented in one underserved district in Ghana, followed by a close review of the expanded and integrated campaign in five districts in Zambia, which were underserved and showed low usage of and access to ITNs.