Interviews with Family Planning Experts

This series of audio and video interviews with family planning experts examines the role of communication and behavior change communication in family planning. Interview discussion of behavior change communication in general and the media's role in behavior change are included. Experts talk about the importance of communication programs in successful family planning programs and the importance of behavior change theories in family planning decision-making. Additionally, specific program experiences in communication strategies and campaigns are described.

Ruwaida Salem, Senior Technical Writer at Johns Hopkins Center for Communication Programs, provides a history of family planning communication, reviews communication strategies and methods, and talks about the importance of understanding behavior change theories and the local context for family planning programs to best assist and support family planning decision-making. Ed Scholl, Director of Public Health Programs at FHI, talks about the media’s role in behavior change and points to ways the media can help and hinder family planning.