The highest quality, most accessible health care services are pointless if people do not know about them or want them. Effective behavior change communication (BCC) activities raise awareness about family planning, motivate individuals to seek services, and help them to successfully use their contraceptive method of choice. BCC also helps couples discuss their fertility desires and contraception, encourages behavior change, and helps to make contraceptive use a community norm. Strategic BCC programs use a systematic process to develop and carry out communication activities, drawing on behavioral theory. They also use a mix of mass media, interpersonal, and community-based communication channels.
Please visit the Family Planning Advocacy Toolkit for resources on effective communication for family planning advocacy. In the Effective Communication section of the Toolkit, you will find resources for:
- developing communication skills;
- communication tools that can be used for family planning advocacy;
- and guidance for communicating with religious and spiritual leaders, working with the media, and engaging champions.
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