This document outlines a systematic process to document, monitor, refine, and demonstrate the results of a family planning advocacy strategy. It provides a pathway to answer the question, “To what end?” This resource includes step-by-step guidance to develop a Results Cascade, identify data sources to validate results, and understand and reverse setbacks. A Results Cascade graphically presents advocacy inputs, outputs, outcomes, and impact, providing a lens in which to view the pathways that influence action by decisionmakers. The Results Cascade is designed to be used in concert with a focused advocacy strategy that aims to achieve near-term goals and incremental SMART (specific, measurable, attainable/achievable, relevant, and time-bound) objectives that logically lead to a broad goal. The second part of this M&E resource provides guidance on writing a case study to distill results into a story that others can understand and replicate.