Frontline SMS - Collecting and Analyzing Listener Feedback to the Chenicheni Nchiti? Radio Program

During the main Chenicheni Nchiti? (CCN) program, which is pre-recorded, presenters ask questions that the listeners are encouraged to answer via an SMS line or the program’s dedicated Facebook page. The listeners are also encouraged to ask their own questions and provide comments on the theme of the program during the week in which it was broadcast. CCN producers review the comments and SMS messages under each topic/theme and pick out recurring issues that stand out and that they feel should be addressed on-air.  These issues form the basis for the feedback program. The SMS messages are also compiled and shared with the BRIDGE II team.

The SMS messages are managed through a computer program called Frontline SMS, which is installed on a computer at Story Workshop Educational Trust (SWET). The CCN program has a dedicated SMS line separate from the other radio programs, making it possible for SWET radio producers to receive and go through the SMS feedback and select issues worth elaborating on in the CCN feedback program. There are 500 SMS messages and 200 Facebook comments received per program on average. Here are some examples of the feedback that CCN received:

HIV Testing

“…you should go for testing before getting married because you cannot tell the status of a person by just looking at him/her”.

 “Lesson: men and women we should not be [seduced] by beauty or how much money one has. A blood [HIV] test should be the first thing before you start having sex”.

HIV Testing and Discordancy

“…The woman who got out of [a] marriage after she was found [HIV] negative and that her husband was [HIV] positive did the right thing and she must never go back to him”.

Sexual Networks

“…On the issue of Chikhwawa and Nsanje I see that many women fail to make decisions because they look at their husband as the sole breadwinner such that when their husbands are indulging in sexual immorality they just forgive them without considering that they are killing themselves. One cannot die for the other, leave a man who is promiscuous, do not stick to him, there is AIDS”. 

“…Chenicheni Nchiti? We have learnt that everyone takes care of his or her own life and not waiting for the family mediator to tell you what to do because there is only a single life which cannot be bought”.            

“…That woman did the right thing to leave her husband because if she had listened to the family mediator (Nkhoswe), she would have been in a sexual network”.

“…From the story of a woman from Chikhwawa, I have seen that we have to be assertive and stand with our decisions for fear of getting into trouble”.