Social Media

  • Blog post

    Hashtags have received a lot of attention recently since a recent sketch from Late Night with Jimmy Fallon with Justin Timberlake went viral that highlighted the dangers of hashtag overuse. For years, I’ve been ridiculing those throughout my social networks for hashtagging unnecessarily. With the sudden hype and negativity of hashtags surrounding this video, I wanted to highlight how a simple hashtag can bring together hundreds of thousands of people throughout the world.

    Twitter hashtag

    Credit: Rebecca Shore

    On September 26, 2013, World Contraceptive Day, Women Deliver hosted the #WCDChat Tweetchat to discuss issues around access to contraceptives around the world. The chat went through a series of contraceptive-related questions to advocate and educate about contraceptives and unmet need. Questions varied from what types of programs work in family planning, challenges around contraception, advancements in contraceptive technology, general advocacy, and access issues.

    From an advocacy and communications perspective these Tweetchats, or online discussions, are a great way to rally around a particular issue. It is a place for people all over all the world to talk about a particular issue using a unique hashtag. One way to measure success of a Tweetchat is by how many people participate. The #WCDChat Tweetchat was extremely popular with nearly 700,000 people reached. It definitely got the word out about World Contraception Day.

  • Blog post

    In the past few years, I have been a part of many different types of online discussions. More recently there has been an upswing of Tweetchats. Today, any well organized meeting, conference, or discussion is complimented by some kind of common hashtag, Twitter, or Facebook presence. It helps the event gain exposure and fuels conversation with people who may not be able to attend in person.  

    On Thursday, May 16  the Guardian’s Global Development Professionals Network hosted the online discussion/debate, How can social media change how development is done?  People were able to participate through comments on the actual post or using #GlobalDevLive participants were able to post questions and make comments via Twitter.

    Social Media as a Global Community

    Peer to Peer Versus Dissemination

    Peer-to-peer versus dissemination. Graphic facilitation by The Value Web.

    Though the conversation only lasted about an hour, took in nearly 200 comments on the discussion forum page and over 450 tweets. There were nine panelists including myself that were from all over the world and with many different development backgrounds.  So much was shared through the forum and through Twitter, it was overwhelming how important social media has become to the development community.

    One participant wrote, “In terms of development, social media has an unrivaled capacity to empower the individual. Nothing promotes freedom of speech like social media.”

    Powerful thoughts and words were littered throughout the page about how social media will give a voice to those without a voice.  One panelist, David Girling agreed with a participant and stated that social media has the ability to change development, “It has, can, will and it should.”

  • GOOD/Corps Tweet GHIC

    A Tweet from GOOD/Corps about the Global Health & Innovation Conference 2013.

  • Tweet Archivist GHIC Pie

    A chart from Tweet Archivist illustrating top Twitter users by count using #GHIC.

  • Tweet Archivist GHIC Graph

    A graph from Tweet Archivist illustrating the use of #GHIC from April 10, 2013 to April 17, 2013.

  • VassarHaitiProj GHIC Tweet

    A Tweet by the Vassar Haiti Project about the Global Health & Innovation Conference

  • Blog post

    I arrived early to the Global Health and Innovation Conference opening plenary to review my social innovation pitch scheduled for later in the day. As I looked over my notes, I heard others lament the large number of sessions running concurrently. Aside from the keynotes, each time slot had between 11-16 sessions we could choose from, which meant we would miss the vast majority of sessions. By the time the morning speaker, Tina Rosenberg of the New York Times, took the stage I’d read the conference program a few times and narrowed down my choices.

    VassarHaitiProj GHIC Tweet

    A Tweet by the Vassar Haiti Project about the Global Health & Innovation Conference

    GOOD/Corps Tweet GHIC

    A Tweet from GOOD/Corps about the Global Health & Innovation Conference 2013.

    Rosenberg discussed how to Harness the Power of Peer Pressure and said that the best messages don’t inform people, but motivate them to change. She challenged us to craft messages with a human touch, and, as I live tweeted, I thought about how our social networks influence the decisions we make. The people around us influence what we think and how we act and, sometimes, what sessions we go to at conferences.As I looked at what others were tweeting about, I realized that I could virtually canvas my peer group at the conference and see what sessions people were talking about. During the 9:15-10:45 time slot when I presented, I missed eight other sessions and 36 presenters. At the next session I visited Twitter to see what was being said about what I’d missed.

  • Blog post

    Recently the Global Health Knowledge Collaborative (GHKC) brought together about 200 knowledge management (KM) professionals working in international development to share KM tools and ideas. The Global Health Knowledge Management Share Fair: Challenges and Opportunities had a variety of breakout sessions focusing on different KM interventions such as Net-Map, communities of practice (CoPs), blended learning, social media measurement, and many others.

    I moderated a session called Measuring more than “Likes” and “Follows”: Maximizing the potential of social media for KM. This session broke into small, facilitated discussion groups that focused on five concepts around social media measurement. These small group facilitators and topics were:

    Knowledge Wall - Social Media

    A portion of the Global Health Knowledge Management Share Fair: Challenges and Opportunities Knowledge Wall focusing on social media.

    • Connecting Strategy with Evaluation: How to create accurate SMART objectives – Alexandra Bornkessel, Manager of Digital Strategy at RTI International;
    • The Established Presence: How to maintain it, grow it and show it – Leah Gordon, Knowledge Management Specialist and Public Information Officer, University of North Carolina at Chapel Hill, MEASURE Evaluation;
    • Let the Platform Chose You: Discussion on the best social media platform for your organization/project centered around how to manage expectations and show results – Ricki McCarroll, Digital Account Executive at Spectrum;
    • From Vanity Metrics to Effective Metrics looked at performance indicators instead of easy or vanity indicators – John Zoltner, Director of the TechLab at FHI 360; and
    • What The Hoot?: Using tools and social media management systems to measure effectiveness – Rebecca Shore, Communication Specialist at Johns Hopkins Bloomberg School of Public Health Center for Communication Programs.
  • Blog post

    On March 14, 2013 from 12 – 1 pm ET, the Global Health Knowledge Collaborative will hold a webinar that will teach beginners how to get started on Twitter. This is part of a series of lunchtime webinars held by GHKC.

  • Blog post

    In the last Social Media for Global Health (SM4GH) working group meeting, Beth Kanter guided the group through a framework that helps organizations track the maturity of their social media efforts. Some organizations are just starting out with social media, others have totally integrated a networked approach into their organization, and most are somewhere in the middle. But how does an organization know where it stands?

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