Two salesmen from DKT India make a pitch for condoms and oral contraceptive pills to the owner of a pharmacy in the Mumbai slums. In 2013, DKT India delivered 2.9 million couple years of protection, making it the ninth biggest contraceptive social marketing program in the world. Photo Credit: David J. Olson
In 2013, social marketing organizations around the world delivered more impact than ever before: 70 million couple years of protection (CYPs). This is an increase of 6.8% from the 65.5 million CYPs produced in 2012, according to the 2013 Contraceptive Social Marketing Statistics just published by DKT International. (A couple year of protection is the amount of contraception needed to protect one couple for one year; see note at the end of this blog post for more details.)
The report provides details on 93 contraceptive social marketing programs in 66 countries, all of which are helping provide modern contraception and reduce unmet need for family planning among women and families in their countries.