• Don’t Push It: Why the formula milk industry must clean up its act

    The lives and the health of millions of vulnerable children are at risk from a threat that receives too little attention – the rapid growth of the market for baby milk formula. The unique life-saving and life-enhancing benefits of breastfeeding are proven. However, the global market in breastmilk substitutes is seeing a five-fold increase in two decades that far outstrips the world’s population growth. By 2019 that market will be worth more than $70 billion – more than a tenth of the GDP of a rich country like Switzerland.
  • Advocacy Guidance Brief - International Code of Marketing of Breast-milk Substitutes

    This is the Collective's Advocacy Guidance Brief for the implementation of the International Code of Marketing of Breast-Milk Substitutes.

    Governments, political leaders, and health care providers all have a role to play in improving health outcomes by strengthening, monitoring, and enforcing national Code legislation. Strong regulations on the marketing of BMS ensure that parents can make informed decisions about how to feed their children so that children receive the full benefits of breastfeeding.

  • Introductory Course on the Code

    This comprehensive e-learning course and resource package has been prepared in order to reach as many people as possible in a cost-effective and sustained manner.  It is intended to provide a comprehensive introduction to the Code, its contents, and ways in which it can be implemented and monitored. It is not intended as an in-depth course on the development of national legislation/regulations or on-going monitoring mechanisms. The course contains 8 Units, each divided in read, see, review and test sections.
  • Annotated International Code & Subsequent WHA Resolutions (2nd Ed.)

    A general guide to the International Code that clearly explains each provision with annotation, and integrates main points of all subsequent relevant WHA resolutions (up to 2016) and relevant global recommendations into the analysis of the Code. Background and introduction are included to help better understand the aim, principle and spirit of the Code; and the importance of effective Code implementation and ongoing advocacy.

  • International Code of Marketing of Breast-Milk Substitutes

    The International Code of Marketing of Breast-milk Substitutes is an international health policy framework for breastfeeding promotion adopted by the World Health Assembly (WHA) of the World Health Organization (WHO) in 1981. The Code was developed as a global public health strategy and recommends restrictions on the marketing of breast milk substitutes, such as infant formula, to ensure that mothers are not discouraged from breastfeeding and that substitutes are used safely if needed.

  • Information Note: Classification of follow-up formulas as breast-milk substitutes

    This Information Note describes the rationale for the WHO’s interpretation of the definition of breastmilk substitutes and its guidance to clarify that breast-milk substitutes “should be understood to include any milks (or products that could be used to replace milk, such as fortified soy milk), in either liquid or powdered form, that are specifically marketed for feeding infants and young children up to the age of 3 years (including follow-up formula andgrowing-up milks).” 

  • Guidance on ending the inappropriate promotion of foods for infants and young children - Implementation manual

    In 2016, the World Health Assembly approved the WHO Guidance on Ending the Inappropriate Promotion of Foods for Infants and Young Children. The Guidance aims to protect breastfeeding, prevent obesity and chronic diseases, and to promote a healthy diet. In addition, the Guidance aims to ensure that parents and other caregivers receive clear and accurate information on the best way to feed their infants and young children.
  • International Code of Marketing of Breast-milk Substitutes FAQ: 2017 Update

    This FAQ provides easy-to-read detailed information on specific questions related to the Code. It is intended for policy-makers, health workers and others concerned with the Code, as well as the general public.

  • Code Monitoring Kit

    This 60-page kit guides you on the ‘why, what, where and how” of Code monitoring. Together with a new Quick & Easy form, it contains 8 questionnaires including a new section on products and tactics that undermine breastfeeding.