Storytelling

Storytelling is the oldest and most enduring form of knowledge sharing: A well-told tale captures and concentrates knowledge in a form that is easily absorbed by others. How we tell these stories changes with technology—from the fireside to film to the Internet meme—but the basics of storytelling remain the same.

K4Health produces a number of story collections—the K4Health Blog, The Exchange, Family Planning Voices (a partnership with FP2020), and the Idea Lab—focused on knowledge management, family planning, the experiences of our online platform users, and current events in the global health sphere. We also work with other organizations and communities of practice to share the power of storytelling and bring this effective technique within reach. Recent storytelling work includes:

In Practice

Mother embraces child, Kampala

A mother embraces her child at the Marie Stopes Kavule Clinic in Kampala, Uganda. Photo credit: David Alexander, Johns Hopkins Center for Communication Programs/FP Voices 2016.

 

Background

Family planning saves lives and helps ensure educational and economic opportunity for women, girls, families, and communities. The family planning and reproductive health community is often focused on data and metrics—using the numbers to elevate family planning as a high-impact development intervention with strong returns on investment. Data is essential for successful programming, but stories can help bring the data to life, share knowledge and experience, create community, and compel action.

Family Planning Voices

K4Health and Family Planning 2020 (FP2020) created Family Planning Voices to document and share personal stories from people around the world who are passionate about family planning. This growing collection features portraits of storytellers alongside their own words, connecting voices and faces across the globe, from small rural villages to megacities.

K4Health interviews MCH Director Niger MOH

K4Health Program Officer for Strategic Partnerships interviews Dr. Adama Kimou, Director of Maternal and Child Health, Ministry of Health, Niger

Background

Although each country faces unique challenges in meeting the health needs of its population, within a geographic region, governments, civil society organizations, and donors can benefit from learning from the experiences of their counterparts in other countries. K4Health partners with regional bodies to improve health in West Africa through strengthened collaboration, coordination, and knowledge management (KM).

Ouagadougou Partnership Knowledge Management Assessment

The Ouagadougou Partnership (OP) was created in 2011 and includes nine Francophone West African countries, donors, and civil society members with objectives to elevate the position of family planning in the social and economic landscape of the partnership countries, to accelerate the implementation of the countries’ family planning strategies and action plans, and to ensure coordination of donor investments. The Ouagadougou Partnership Coordinating Unit (OPCU) facilitates coordination among donors and member countries, as well as the sharing of information, progress, challenges, and successes among member countries.

Ethiopia village elder

Shek Kasim Kurke, a village elder and religious leader in the Oromia Region of Ethiopia, poses for a picture.

 

Background

Population, Health, and Environment (PHE) is a development approach that focuses on the relationship between human health and environmental health. Integrated PHE programs improve primary health care services, particularly family planning and reproductive health, while also helping communities conserve biodiversity, manage natural resources, and develop sustainable livelihoods. Some countries--such as Ethiopia, Madagascar, and the Philippines--have done extensive work in PHE policy and programming, and have powerful stories to tell. Capturing and sharing these stories provides a strong advocacy tool for the PHE approach and complements research and evaluation data.

Blog

Anne Kott

CCP | Communications Director

Are you planning to attend the 2018 International Con

Sophie Weiner

CCP | Communications Specialist
SMART Storytelling for Advocacy

SMART Storytelling for Advocacy

Stories and storytelling have the potential to change health knowledge, attitudes, and behaviors. When incorporated into advocacy strategies, stories can influence policy and funding decisions in powerful ways. This skills-building webinar shares essential tips for using SMART storytelling for advocacy.

Stephanie Desmon

CCP | Director, Public Relations and Marketing
CCP’s Sarah Harlan interviews Shek Kasim Kurke, a religious leader in the Oromia Region of Ethiopia.

CCP’s Sarah Harlan interviews Shek Kasim Kurke, a religious leader in the Oromia Region of Ethiopia. Photo by Daniel Adero.

This piece originally appeared on CCP's blog.

The concept is simpler than the name suggests: To improve communities and the livelihoods of their people.

The approach is called Population, Health and Environment, PHE for short. PHE programs are specifically designed to promote modern family planning, encourage environmental conservation and improve health outcomes by creating a package of interventions such as pairing education about dwindling fisheries with education around contraception and malaria prevention.

Resources

Family Planning Voices (FP Voices), created by K4Health and FP2020, documents and shares stories

Communications expert Harshi Hettige presents on the rationale and techniques for using stories

In this PowerPoint, Nantenaina Andriamalala presents the Madagascar PHE Network’s successful imp