Total Market Approach to Family Planning
Research and analysis
Handbook for Research on the Family Planning Market
- Volume 1: Using Data to Inform a Total Market Approach to FP enhances the in-country capacity to conduct market analyses to inform the design TMA programs. It advises TMA planners about the data that should be collected to inform the TMA plan, to promote the standardization of indicators, and to provide general guidance for basic data analyses.
- Volume 2: Tools and Resources for an In-Depth Analysis of the FP Market includes several tools and resources (such as computer syntax to calculate various wealth indices, model questionnaires, etc.) that can help facilitate such an in-depth analysis of the family planning market. The tools and resources are intended to be used in conjunction with Volume 1.
Planning Guide for a Total Market Approach to Increase Access to Family Planning
- Module 1: Landscape Assessment contains practical information and specific tools to help organizations and other planners conduct a landscape assessment, the first phase in developing a TMA.
- Module 2: In-Depth Analysis of the Family Planning Market reviews the issues involved in in-depth analyses of the family planning market that can be used to inform the development of a TMA.
The Strengthening Health Outcomes through the Private Sector (SHOPS) project, USAID's flagship initiative in private sector health, offers several resources to help implementers strategize and achieve healthy markets.
Using Total Market Approaches in Condom Programs presents a framework for developing and implementing a total market strategy for condom programming. It discusses supply- and demand-side indicators for identifying the development stage of a country’s condom market, identifies total market interventions based on the market stage, and provides additional resources for forecasting condom needs.
Achieving Universal Access to Family Planning Services through the Private Sector focuses on financing mechanisms specific to the private sector. The private sector has an unprecedented opportunity to support governments, program implementers, and donors in achieving universal access to family planning and other health services.