Total Market Approach to Family Planning

Share & Connect

SHOPS Project

Projects Implementing a Total Market Approach to Family Planning

The Strengthening Health Outcomes through the Private Sector (SHOPS) project, led by Abt Associates, works to increase availability, improving quality, and expanding coverage of essential health products and services in family planning and reproductive health, maternal and child health, HIV and AIDS, and other health areas through the private sector. Implementing Total Market Approaches: Family Planning and Beyond, a commentary originally published in Cases in Public Health Communication & Marketing, focuses on multisectoral approaches that have been implemented in family planning and in other health areas.

Evidence Project

The Evidence Project uses implementation science to improve family planning policies, programs, and practices. Led by the Population Council, the project investigates which strategies work best in improving, expanding, and sustaining family planning services, and evaluates how to implement and scale up those strategies. Working with stakeholders, the Evidence Project fosters the application of this evidence to health systems, with the goal of improving service delivery and access to vital information and contraceptives—critical elements for reducing unmet need and unintended pregnancies around the world.

Making Markets Work

In Making Markets Work, Devex and its partners consulted health market experts and international development professionals to explore the common challenges that block market access and highlight some of the intervention strategies that actors across sectors are using to increase access — from forming innovative partnerships, to developing markets, to social marketing, and medical franchising. A blog series, accompanied by an interactive scenario exploring various health market hurdles and solutions, created a conversation around effective health financing, analyzed key challenges blocking universal market access in the healthcare supply chain, and proposed strategies to make markets more effective.

Personal insights from and for the global public health community

Read the latest K4Health Blog posts by technical experts at K4Health and colleagues from collaborating organizations for commentary. If something strikes a chord with you, leave a comment and spark a discussion!

  • Blog post
    Products from the AFFORD Health Marketing Initiative, including Injectaplan, MoonBeads, and Protector, available for sale at the Nyeihanga Medical Clinic in Uganda.

    Products from the AFFORD Health Marketing Initiative, including Injectaplan, MoonBeads, and Protector, available for sale at the Nyeihanga Medical Clinic in Uganda. © 2007 Jennifer Orkis, Courtesy of Photoshare

    In its strategy document for 2014-2020, USAID’s Office of Population and Reproductive Health identified total market approach, or TMA, as a key focus area for their work. Advocates argue that a TMA can increase access, improve equity, and make health systems more sustainable. While we can all agree that these are laudable outcomes, many people...

  • Blog post
    With no dock in Usisya, Malawi, workers load lifesaving health commodities onto a small boat to transport them from the large boat to the mainland.

    With no dock in Usisya, Malawi, workers load lifesaving health commodities onto a small boat to transport them from the large boat to the mainland. © 2012 USAID | DELIVER PROJECT, Courtesy of Photoshare

    Imagine a health system in which low-income clients can access free contraceptive products and services, those with slightly more financial means can access partially subsidized products and services, and those with the most robust ability to pay can purchase products and services from the commercial sector. Countries implementing...

  • Blog post
    A private provider counsels a client on family planning options. © 2014 SHOPS Project

    A private provider counsels a client on family planning options. © 2014 SHOPS Project

    When USAID’s Office of Population and Reproductive Health (PRH) released its Priorities for 2014-2020, it highlighted five focus areas that the office would emphasize in its programs to help reach family planning goals for 2020 and 2030. Included among these focus areas was the concept of the total market approach. As defined by PRH, “a total market approach is implemented when the comparative advantages and complementary roles of all sectors of the FP/RH market are considered and supported in order to foster long-term, sustainable delivery of FP/RH information, products and...

Topic last updated: February 06, 2017