Total Market Approach to Family Planning
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Webinar: Social Marketing: Leveraging the Private Sector to Improve Contraceptive Access, Choice and Use
The FP High Impact Practices team hosted Social Marketing: Leveraging the Private Sector to Improve Contraceptive Access, Choice and Use, the sixth installment in the HIPs webinar series. Hear from experts with experience designing and implementing social marketing programs, which make contraceptive products accessible through private-sector outlets while using commercial marketing techniques to achieve specific behavioral goals. Check out the social marketing brief, see where it has been implemented, and view the webinar recording.
Projects Implementing a Total Market Approach to Family Planning
The Strengthening Health Outcomes through the Private Sector (SHOPS) Plus project, led by Abt Associates, works to increase availability, improving quality, and expanding coverage of essential health products and services in family planning and reproductive health, maternal and child health, HIV and AIDS, and other health areas through the private sector. Implementing Total Market Approaches: Family Planning and Beyond, a commentary originally published in Cases in Public Health Communication & Marketing, focuses on multisectoral approaches that have been implemented in family planning and in other health areas.
The Evidence Project uses implementation science to improve family planning policies, programs, and practices. Led by the Population Council, the project investigates which strategies work best in improving, expanding, and sustaining family planning services, and evaluates how to implement and scale up those strategies. Working with stakeholders, the Evidence Project fosters the application of this evidence to health systems, with the goal of improving service delivery and access to vital information and contraceptives—critical elements for reducing unmet need and unintended pregnancies around the world.
In Making Markets Work, Devex and its partners consulted health market experts and international development professionals to explore the common challenges that block market access and highlight some of the intervention strategies that actors across sectors are using to increase access — from forming innovative partnerships, to developing markets, to social marketing, and medical franchising. A blog series, accompanied by an interactive scenario exploring various health market hurdles and solutions, created a conversation around effective health financing, analyzed key challenges blocking universal market access in the healthcare supply chain, and proposed strategies to make markets more effective.
Personal insights from and for the global public health community
Read the latest K4Health Blog posts by technical experts at K4Health and colleagues from collaborating organizations for commentary. If something strikes a chord with you, leave a comment and spark a discussion!