Total Market Approach to Family Planning

Illustrate & Advocate

Infographic: Total Market Approach

Visualizing a Total Market Approach

K4Health has created an infographic illustrating total market approach in the family planning context using Piktochart. Data visualization can help users make sense of complex or technical information, which is our aim here. Where topically appropriate, we have been exploring adding data visualizations—including simple charts, graphs, interactive visualizations, and infographics—to our multimedia collection in order to provide insight into complex concepts and data sets.

In Global Health, Markets Matter

Market close-ups

In Global Health, Markets Matter: Even the most effective health products can’t improve health or save lives if they don’t reach the people who need them. That’s why markets matter. This infographic, created by PATH, outlines all the players involved in creating a healthy market to make products available to individuals who can use them to live healthy, productive lives.

UNFPA and PSI have collected six Total Market Approach Case Studies describing the market for male condoms in six African countries (Botswana, Lesotho, Mali, South Africa, Swaziland, and Uganda) and the roles of the public, social marketing, and commercial sectors in those markets. The cases illustrate the universe of need for condoms, levels of use, socioeconomic equity among users, and the market presence of condoms for reproductive health and HIV prevention (dual protection). They also propose a set of recommendations for improving the effectiveness, efficiency, and sustainability of condom markets.

Private Sector Counts, developed by SHOPS, illuminates the role of the private health sector in family planning. Based on Demographic and Health Survey data from developing countries, this tool allows users to view modern contraception prevalence globally, regionally, and at the country level by method and source of supply (public or private) over time. With this tool, donors and implementers will have the data they need to design country programs using a total market approach to increase access to quality services and expand method choice.

Photoshare: Images that tell stories

A staff member of Uganda Health Marketing Group (UHMG) demonstrates some of the socially-marketed products for enhancing the reproductive health of Ugandans. © 2012 Kim Burns Case/JHUCCP, Courtesy of Photoshare

Photoshare offers thousands of international public health and development images to users free of charge for nonprofit and educational use. Enhance your websites, presentations, blog posts, and publications with engaging photos of the work being done around the world to support contraceptive security. To find images of programs using a total market approach, try a search term such as "social marketing" or "public-private partnership."

Do you have photos of programs or strategies using a total market approach that you would like to share with the global health community? Contribute to our growing collection!

Topic last updated: February 15, 2018