Total Market Approach to Family Planning

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Infographic: Total Market Approach

Visualizing a Total Market Approach

K4Health has created an infographic illustrating total market approach in the family planning context using Piktochart. Data visualization can help users make sense of complex or technical information, which is our aim here. Where topically appropriate, we have been exploring adding data visualizations—including simple charts, graphs, interactive visualizations, and infographics—to our multimedia collection in order to provide insight into complex concepts and data sets.

In Global Health, Markets Matter: Even the most effective health products can’t improve health or save lives if they don’t reach the people who need them. That’s why markets matter. This infographic, created by PATH, outlines all the players involved in creating a healthy market to make products available to individuals who can use them to live healthy, productive lives.

HIPs Webinar: Social Marketing

Market close-ups

The FP High Impact Practices team hosted Social Marketing: Leveraging the Private Sector to Improve Contraceptive Access, Choice and Use, the sixth installment in the HIPs webinar series. Hear from experts with experience designing and implementing social marketing programs, which make contraceptive products accessible through private-sector outlets while using commercial marketing techniques to achieve specific behavioral goals. Check out the social marketing brief and view the webinar recording.

UNFPA and PSI have collected six Total Market Approach Case Studies describing the market for male condoms in six African countries (Botswana, Lesotho, Mali, South Africa, Swaziland, and Uganda) and the roles of the public, social marketing, and commercial sectors in those markets. The cases illustrate the universe of need for condoms, levels of use, socioeconomic equity among users, and the market presence of condoms for reproductive health and HIV prevention (dual protection). They also propose a set of recommendations for improving the effectiveness, efficiency, and sustainability of condom markets.

Private Sector Counts, developed by SHOPS, illuminates the role of the private health sector in family planning. Based on Demographic and Health Survey data from developing countries, this tool allows users to view modern contraception prevalence globally, regionally, and at the country level by method and source of supply (public or private) over time. With this tool, donors and implementers will have the data they need to design country programs using a total market approach to increase access to quality services and expand method choice.

Photoshare: Images that tell stories

A staff member of Uganda Health Marketing Group (UHMG) demonstrates some of the socially-marketed products for enhancing the reproductive health of Ugandans. © 2012 Kim Burns Case/JHUCCP, Courtesy of Photoshare

Photoshare offers thousands of international public health and development images to users free of charge for nonprofit and educational use. Enhance your websites, presentations, blog posts, and publications with engaging photos of the work being done around the world to support contraceptive security. To find images of programs using a total market approach, try a search term such as "social marketing" or "public-private partnership."

Do you have photos of programs or strategies using a total market approach that you would like to share with the global health community? Contribute to our growing collection!

SHOPS Project

Projects Implementing a Total Market Approach to Family Planning

The Strengthening Health Outcomes through the Private Sector (SHOPS) Plus project, led by Abt Associates, works to increase availability, improving quality, and expanding coverage of essential health products and services in family planning and reproductive health, maternal and child health, HIV and AIDS, and other health areas through the private sector. Implementing Total Market Approaches: Family Planning and Beyond, a commentary originally published in Cases in Public Health Communication & Marketing, focuses on multisectoral approaches that have been implemented in family planning and in other health areas.

Evidence Project

The Evidence Project uses implementation science to improve family planning policies, programs, and practices. Led by the Population Council, the project investigates which strategies work best in improving, expanding, and sustaining family planning services, and evaluates how to implement and scale up those strategies. Working with stakeholders, the Evidence Project fosters the application of this evidence to health systems, with the goal of improving service delivery and access to vital information and contraceptives—critical elements for reducing unmet need and unintended pregnancies around the world.

Making Markets Work

In Making Markets Work, Devex and its partners consulted health market experts and international development professionals to explore the common challenges that block market access and highlight some of the intervention strategies that actors across sectors are using to increase access — from forming innovative partnerships, to developing markets, to social marketing, and medical franchising. A blog series, accompanied by an interactive scenario exploring various health market hurdles and solutions, created a conversation around effective health financing, analyzed key challenges blocking universal market access in the healthcare supply chain, and proposed strategies to make markets more effective.


Topic last updated: March 13, 2018