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Stories and storytelling have the potential to change health knowledge, attitudes, and behaviors. When incorporated into advocacy strategies, stories can influence policy and funding decisions in powerful ways. This skills-building webinar shares essential tips for using SMART storytelling for advocacy.
Moderator Sarah Harlan and facilitator Harshi Hettige present on the rationale and techniques for using stories in advocacy and the importance of capturing the stories of advocacy. They engaged participants in a discussion about how to effectively reach key decision makers with powerful stories that spur change and how to document and share these experiences. Participants left with an understanding of the opportunities to use stories and storytelling in their own advocacy work and with some practical tools they can use to do so.
- Harshi Hettige, Communication Officer, Advance Family Planning, Bill & Melinda Gates Institute for Population and Reproductive Health, Johns Hopkins University
- Sarah Harlan, Learning Director, K4Health/Advisor, Family Planning Voices, Johns Hopkins Center for Communication Programs (CCP)
Did you miss the live webinar?
This webinar is the third of a three-part skills-building series on digital storytelling, hosted by the International Youth Alliance for Family Planning (IYAFP), the Knowledge for Health (K4Health) Project, and Advance Family Planning (AFP). Access recordings to Part 1 (The Art of the Interview) and Part 2 (The Art of Photography) of the series.
PHOTO: © 2017 MAIA FREUDENBERGER/PROJET JEUNE LEADER, COURTESY OF PHOTOSHARE