This Winter, K4Health Shines a Spotlight on the Total Market Approach to Family Planning

Elizabeth Futrell

CCP | Content Development Lead
With no dock in Usisya, Malawi, workers load lifesaving health commodities onto a small boat to transport them from the large boat to the mainland.

With no dock in Usisya, Malawi, workers load lifesaving health commodities onto a small boat to transport them from the large boat to the mainland. © 2012 USAID | DELIVER PROJECT, Courtesy of Photoshare

Imagine a health system in which low-income clients can access free contraceptive products and services, those with slightly more financial means can access partially subsidized products and services, and those with the most robust ability to pay can purchase products and services from the commercial sector. Countries implementing a total market approach to family planning strive to make this a reality by using all available public, nonprofit, and private commercial sector resources and infrastructure to improve sustainable access to family planning services for all clients.

Countries can use a wide variety of strategies to implement a total market approach to family planning that works in their specific contexts—task sharing, health vouchers, and social franchising among them. Unfamiliar with these strategies, or the total market approach in general? K4Health is here to help!

For the rest of the winter, K4Health will be shining a spotlight on the total market approach to family planning. We’ve published a new web page on the Total Market Approach to Family Planning that provides an overview of the topic, including key messages and definitions, and highlights the latest essential resources for learning about and implementing a total market approach to family planning. And over the next couple of months, we’ll be hosting a thematic blog series, during which guest experts from the projects and organizations leading implementation of the total market approach to family planning in a range of countries weigh in and share their experiences and lessons learned.

Do you have resources on the total market approach or insights and experiences to share? Contact us to contribute a resource or a blog post or to share your feedback on what we’ve published so far.