Puspita Insan Kamil

MobileForce | Senior Digital Behavior Analyst

Puspita is an analyst and strategist for digital platform development in MobileForce, a leading creative technology company and technology partner firm of the local Johns Hopkins Center for Communication Programs office in Indonesia. She has worked with various NGOs as well as commercial corporations in integrated digital ecosystem development to formulate better user engagement and behavioral change. Using her background in Social Psychology, she has been involved in social media strategy decisions, mobile app and microsite development, big data analysis, and strategy for real time bidding advertisements for more than 27 integrated digital ecosystem projects. She has been leading Mobileforce Digital Strategy and Social Media Lab since February 2014, focusing on analyzing SNS (Social Network Sites), especially Facebook, Twitter, and Instagram.