Advocacy & Communication
Advocacy, an organized effort to influence decision-making, is a critical component in scaling up prevention of mother-to-child transmission (PMTCT) services globally. Advocacy plays a considerable role in influencing the highest authorities in the country to provide leadership and political support, and mobilize much needed resources. The first requirement in advocacy is solid factual information, which can be drawn from situation analyses, research studies, government statistics and other data sources. In relation to supporting the scale up of PMTCT services, advocacy is used to:
- Work with national governments as well as regional bodies and institutions to ensure that regional and national political commitments are translated into concrete initiatives to accelerate the scale-up of PMTCT programs
- Encourage the mobilization of resources and commitment for the implementation scale-up of PMTCT programs
- Initiate and support campaigns for making antiretroviral drugs and other PMTCT commodities widely and cheaply available
- Support the coordination, planning and implementation of PMTCT through national coordination mechanisms, including between the planning and implementation of HIV, maternal, newborn and child health and sexual and reproductive health care
- Identify and support champions of PMTCT to raise the visibility of the issue
- Seek to ensure that PMTCT is included on the agenda and addressed at relevant meetings, events, workshops and conferences.
The Communication Tools and Resources section includes a selection of resources intended to promote communication around PMTCT. Additional resources on behavior change communication related to PMTCT can be recommended for inclusion in this Toolkit by submitting a message through the feedback form.